tag:blogger.com,1999:blog-5719332149137711434.post5367305582732872913..comments2024-02-22T23:24:18.865+11:00Comments on Leon's CRM Musings: The Tyranny of Best PracticeLeon Tribehttp://www.blogger.com/profile/05713816319075495059noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5719332149137711434.post-47054504802852742622012-07-22T22:20:01.988+10:002012-07-22T22:20:01.988+10:00Hi Carlene,
It should always be about the custome...Hi Carlene,<br /><br />It should always be about the customer, not the product. It can be argued a product's value is different to different people. I do agree though that it is important to know the specific value a specific customers gains from your product or service.<br /><br />As for disregarding the personal connection, I completely disagree. CRM systems certainly provide a framework to work within but, again, the customer must come first. A CRM is there to stop you neglecting customers but should not be there to force customers through 12 steps when they only need 2.Leon Tribehttps://www.blogger.com/profile/05713816319075495059noreply@blogger.comtag:blogger.com,1999:blog-5719332149137711434.post-34079757711438181242012-07-19T06:59:53.730+10:002012-07-19T06:59:53.730+10:00That's true. Even though CRM provides all the ...That's true. Even though CRM provides all the processes on how to have a successful owner-client relationship, the main purpose should still be about your products core value. Yes, CRM teaches us how to be firm and confident on our decisions, but it disregards the personal connection between you and the clients. We should be aware on that matter.<br /><br /><a href="http://www.stewarttechnologies.com/" rel="nofollow">Carlene Schnitzer</a>Carlenehttps://www.blogger.com/profile/00961706812066865822noreply@blogger.com