tag:blogger.com,1999:blog-5719332149137711434.post2182455944661476284..comments2024-02-22T23:24:18.865+11:00Comments on Leon's CRM Musings: Is E-mail Dead And Is Communication Becoming Social?Leon Tribehttp://www.blogger.com/profile/05713816319075495059noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5719332149137711434.post-63375753776253841172013-08-22T09:20:27.887+10:002013-08-22T09:20:27.887+10:00Thanks Mike,
I wrote this article two years ago a...Thanks Mike,<br /><br />I wrote this article two years ago and time has confirmed my position; I still get plenty of email.<br /><br />In terms of your experience with Yammer/Chatter, this is reflected in conversations I've had with SalesForce insiders and in my own experience. Social collaboration tools do not reduce traffic, they just separate it into different, more effective streams (http://leontribe.blogspot.com.au/2011/07/erin-brockovich-social-crm-and-why.html)Leon Tribehttps://www.blogger.com/profile/05713816319075495059noreply@blogger.comtag:blogger.com,1999:blog-5719332149137711434.post-26483539654354408512013-08-22T00:09:04.710+10:002013-08-22T00:09:04.710+10:00Great Post, Leon, and thanks for sharing.
I agree...Great Post, Leon, and thanks for sharing.<br /><br />I agree completely, EMAIL IS NOT DEAD. In fact, far from it. <br /><br />Here is a recent post from Harvard Business Review that spells it out nicely and graphically. http://hbr.org/2013/06/e-mail-not-dead-evolving/<br /><br />The best, most direct, and most used form of electronic communication is still Email. Neglect it at your own peril, especially from a marketing perspective. <br /><br />Traffic to our website and social properties are vastly higher from our email efforts than any other channel.<br /><br />Applications and sites like Yammer (or Chatter) do provide great value and have their positive sides, but it's not to replace email. The "enterprise" social applications are great for interactive and collaborative discussions that are much easier to read and process in their threaded views. Since adopting Yammer, we have seen improved project and collaboration interaction. Email becomes more of a conduit for important information sharing and communicating with our external customers in one-to-one and small group interactions. Anonymoushttps://www.blogger.com/profile/17270358826283419827noreply@blogger.comtag:blogger.com,1999:blog-5719332149137711434.post-48161470866303686062011-06-27T08:16:08.751+10:002011-06-27T08:16:08.751+10:00This is exactly right. By the Nielsen measure bein...This is exactly right. By the Nielsen measure being dead is more popular than being alive because we spend a lot more time doing it ;) For the living, sleeping is the most popular activity and therefore anything we do in our waking hours is less popular ;)<br /><br />For twitter there is TwInbox, which brings then into Outlook so they can be 'processed' with rules and search, which works well for me. For Facebook and LinkedIn there is the social integration with IM but ideally this would be in Outlook.<br /><br />I think a good measure for any organisation adopting Chatter or Yammer would be to measure the total e-mails before and after, the total 'status updates' before and after and the total time spent reviewing them before and after. If we assume the value of an e-mail is equivalent to a status update, we can then gauge how efficiently we process the information. If it is taking ten times as long to get through status updates, that takes time away from being productive. Alternatively, assume they do not have equal value and if it takes ten times longer consider whether status updates have ten times the value.Leon Tribehttps://www.blogger.com/profile/05713816319075495059noreply@blogger.comtag:blogger.com,1999:blog-5719332149137711434.post-64513250349766965862011-06-27T06:51:59.871+10:002011-06-27T06:51:59.871+10:00On this basis you could consider that car manufact...On this basis you could consider that car manufacturers should consider removing brakes from all new models, since it is well known that people spend lots more time steering than braking...<br /><br />Spending more time doing something may be because it takes longer to get the same value out of it. For example, my many email addresses and RSS feeds come into Outlook and like you use rules, as well as search folders to present the most important things first, and enable me to quickly and easily respond to those I want or need to.<br /><br />If I want to wade through my "social" sites, including the obvious Facebook, LinkedIn, Twitter, and various forums (MS Answers, Technet, MSDN, BornToLearn, and other independent ones I regularly participate in), this takes far longer logging on to each one, checking people's updates and responding via tiny little comment boxes. On my less busy days, I spend more time doing this, but I am sure I don't get more value out of it.<br /><br />Keep up the great blogging!Anonymousnoreply@blogger.com